Some legacies are built by scale. Ours was built by time, understanding, and devotion to rice.
A Legacy That Began Over Five Decades AgoMore than 50 years ago, Pran Nath Narang laid the foundation of what would become Joy World of rice in Gurugram. At a time when rice was traded largely as a staple, he approached it as a craft—carefully sourcing grains, understanding regional preferences, and building long-standing relationships rooted in trust. What began as a modest rice business soon became a dependable name among households and traders alike. The focus was never on expansion for its own sake, but on consistency, authenticity, and credibility — values that continue to define us today.
As the business evolved, so did its custodians. The second generation—Vishal Narang and Mohit Narang—took over the reins with a shared purpose, each bringing a distinct strength to the legacy.
Vishal Narang, having spent his life immersed in rice, represents the soul of Joy World of rice. Years of hands-on exposure have given him an exceptional understanding of rice varieties across regions, their origins, ageing characteristics, aroma profiles, and grain structures.
For Vishal, rice is not just traded—it is studied, respected, and curated.
Complementing this legacy expertise is Mohit Narang, a hard-core IT professional, bringing modern thinking, systems, and scalability to the business. With a strong foundation in technology and operations, Mohit ensures that a generational enterprise remains future-ready and aligned with evolving consumer expectations.
Together, they represent a balance of heritage and innovation, tradition and transformation.
A Commitment to Indigenous and Regional VarietiesAt the heart of Joy World of rice lies a clear mission: to preserve, promote, and bring regional indigenous rice varieties to diverse markets.
India is home to hundreds of rice varieties—many of which are disappearing under the pressure of mass production. We see it as our responsibility to protect this diversity by sourcing, curating, and educating customers about these unique grains.
A Destination for Rice LoversToday, Joy World of rice has established a flagship store in Gurugram, serving 5,000+ retail customers who trust us for quality, variety, and authenticity.
With over 150+ varieties of rice under one roof, the store is more than a retail space—it is an experience. For anyone who truly appreciates rice, a store visit is not optional—it is essential.
The Joy World of rice TodayJoy World of rice stands as a rare blend of 50+ years of legacy, deep domain expertise, modern systems, and uncompromising quality standards.
We are not just continuing a business. We are carrying forward a legacy—carefully, consciously, and with pride.
