World of Rice

Last updated: June 2025

At World of Rice, we are committed to protecting your personal information and your right to privacy. This policy explains what information we collect, how we use it, and what rights you have in relation to it.

Who We Are

World of Rice is a premium heritage rice brand located at 601/13, Kabir Bhawan, Chowk, Old Railway Road, Pratap Nagar, Sector 8, Gurugram, Haryana 122001. You can reach us at +91 98109 61282.

When you visit worldofrice.in, make a purchase, or interact with us in any way, you are trusting us with your personal information. We take this responsibility seriously.

Information We Collect

We collect information you provide directly and information collected automatically when you use our website:

Personal identifiers: Name, email address, phone number, and billing/shipping address when you place an order or create an account.

Transaction data: Details of products purchased, order value, payment method (we do not store full card details), and order history.

Account information: Username, password (encrypted), and saved preferences.

Communication data: Any messages you send us via email, WhatsApp, or our contact form.

Usage data: Pages visited, time spent on site, browser type, device type, and IP address — collected via cookies and analytics tools (including the Facebook Pixel).

How We Use Your Information

To process and fulfil your orders, including arranging delivery and sending order confirmations.
To manage your account and provide customer support.
To communicate with you about your orders, promotions, new products, and updates (only where you have opted in).
To improve our website, products, and services based on how our customers use them.
To prevent fraud and ensure the security of our platform.
To comply with legal obligations under Indian law, including the Information Technology Act, 2000.

Cookies

Our website uses cookies to enhance your browsing experience. We use:

Essential cookies: Required for the website to function (e.g., maintaining your shopping cart).

Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics).

Marketing cookies: Used by the Facebook Pixel and similar tools to show you relevant ads based on your browsing behaviour.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

Sharing Your Information

We do not sell your personal information to any third party. We may share your data only with:

Delivery partners: To fulfil and track your order (e.g., courier companies).
Payment processors: To securely process your payment (e.g., Razorpay or equivalent).
Marketing platforms: Such as Meta (Facebook/Instagram) and Google, only for showing you relevant content or advertisements.
Legal authorities: Where we are legally required to disclose information under applicable Indian law.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All payment transactions are encrypted using SSL technology. No method of internet transmission is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are typically retained for a minimum of 7 years in accordance with Indian tax regulations. You may request deletion of your account and personal data at any time by contacting us.

Your Rights

Access the personal information we hold about you.
Correct any inaccurate or incomplete information.
Request deletion of your personal information (where legally permissible).
Withdraw consent for marketing communications at any time by clicking 'unsubscribe' in any email.
Raise a grievance with us regarding the handling of your personal data.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.

Children's Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised last updated date. We encourage you to review this policy periodically.

Contact Us

World of Rice
601/13, Kabir Bhawan, Chowk, Old Railway Road, Pratap Nagar, Sector 8, Gurugram, Haryana 122001
Phone / WhatsApp: +91 98109 61282
Email: hello@worldofrice.in
Working hours: Mon-Sat, 9:00 AM - 6:00 PM IST